OUR STORY
Our humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Our patented technology is continuously changing what is possible for hair!
The ingredient that changed it all.
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
The future of OLAPLEX innovation.
Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.”
Olaplex Africa is proudly part of TwinCare International, one of Southern Africa’s leading professional haircare distributors. Through TwinCare’s trusted network and decades of industry expertise, we bring the power of Olaplex’s global bond-building technology directly to South African homes and salons.
Olaplex changed the world of haircare with its patented bond-repair formula — designed to rebuild broken hair bonds caused by colouring, heat styling, chemical treatments, and environmental stress. Instead of coating the hair, Olaplex works deep inside the strand, improving strength, elasticity, shine and overall hair health.
At Olaplex Africa, we offer a full collection of officially sourced Olaplex products — including treatments, shampoos, conditioners, toners, scalp-care solutions and styling essentials — all tailored to support the diverse hair needs across South Africa.
Our mission is simple: healthy, resilient, beautiful hair for everyone. Whether you’re a stylist in a professional salon or someone building a reliable at-home routine, we’re here to provide authentic products, expert guidance, and a premium haircare experience.
Discover the difference of real bond-building science — proudly brought to you by Olaplex Africa.